Note: The following projects were produced while working for the Boston Main Streets program, part of the Office of Neighborhood Development for the City of Boston. Boston Main Streets is devoted to the continued revitalization of Boston's neighborhood commercial districts through design, technical, and financial support. The projects included design consultation, graphic design, environmental design and branding services for small businesses in Boston.
An identity and business cards created for a Chinese BBQ restaurant in Chinatown. The design is derived from Chinese New Year animal trinkets. With an allusion to BBQ, they breathe fire. The business cards come in both animal designs.
two business cards in square format
Logo and sign design for a café in Boston’s Mission Hill neighbourhood. The design reflects the owner’s Somali heritage with African woodcut inspired flowers and butterflies. The front sign over the door has push through acrylic letters that give a “halo” effect at night to the words “butterfly coffee.” The floral window graphics (shown in top right image) are placed strategically in the picture windows to look like they are growing up out of the existing flower boxes.
signage
graphics for window decals, positioned over outside flower box
sign graphics
An identity designed for a Spanish seafood restaurant. The design reflects the stained glass accents in the interior of the restaurant. This was later applied to a menu, floor graphics, signage and napkins.
signage and welcome mat
business card
Sign and identity design for a haircutters that offers both barber and salon services. The two squares represent the dual identity of Cut It Up with the scissor and wavy hair graphics each symbolizing the barber shop and salon aspects of the business. The blade sign also carries this theme with the dual faces.
signage
A proposed sign design for an organic food market and gallery. The base of the sign would be made out of metal with brushed aluminum finish and the words “art and bread” in baked enamel. The letters of the name would be attached to small metal “stems” and affixed to the back of the base.
An identity created for a Japanese Restaurant. The design plays off of the traditional Japanese “hanko” or seal used as a personal signature.
