Note: The following projects were produced while working for the Boston Main Streets program, part of the Office of Neighborhood Development for the City of Boston. Boston Main Streets is devoted to the continued revitalization of Boston's neighborhood commercial districts through design, technical, and financial support. The projects were usually high-profile city-wide campaigns.
This poster/ flyer was designed to announce the re-opening of a favorite neighbourhood Cuban restaurant. The neighbourhood is an enclave of the Latin-American community. The design was created to evoke old Cuban protest posters. The lettering is hand drawn.
This identity package was created for a new rewards program that promotes shopping at local businesses in your neighbourhood. The program is city-wide and supports businesses in 19 districts. The card graphics were inspired by children's cut paper collages of their homes and communities that they often create in school. The card is designed to stand out against the myriad of existing cards that could be found in a person’s wallet and people have signed up just because of the way it looks. The graphics are also easily incorporated into many collateral pieces and adapted to suit different printing requirements. The logo was designed to be very simple and easily recognizable at many sizes. It represents the cycle of commerce as well as the two C’s in the name.
promotional brochure, bag and card
details of the card
information graphic for the program showing how the system works
This brochure for Boston Main Streets was designed to promote holiday shopping at locally owned businesses in the neighbourhoods. The snowman ski’s down a hill shadowed by a typical Boston city skyline. All the illustration was produced by Andrea using ink drawings, painting, and wood cuts.
brochure guide to participating stores
details of brochure
poster for the kickoff event
Identity for a neighbourhood group that promotes business and community involvement in the Bowdoin/Geneva area of Boston. The design of the logo incorporates a map of the neighbourhood easily recognised by any local.
This poster/ flyer was designed to promote Boston neighbourhood restaurants by advertising specials and "eat with the mayor" nights in order to bring in more customers during the week. This campaign concentrated on restaurants in neighbourhoods off the beaten-track.
